DoppelIQ
Signals/First-Party Data

Customer Data Knows More Than Your Dashboards Show.

DoppelIQ turns your CRM, transactions, and loyalty data into AI twins that don't just report what customers did, but simulate what they'll do next.

First-Party Data
Search Intent
Consumer Conversations
Market Signal
Behavioural Intelligence
Reads
CRM & profiles
Reads
Transactions
Reads
Loyalty
Reads
Support interactions
What it captures

Four kinds of record. DoppelIQ reads them all.

CRM Profile1 / 4
"Customer since 2021, tier: Gold, last contact: support ticket."

The twin knows this customer's history and relationship status.

Transaction2 / 4
"3 items, average order $85, last purchase 12 days ago."

The twin logs real purchase behavior and recency.

Loyalty Record3 / 4
"1,200 points, redeemed twice this year."

The twin understands engagement with your loyalty program specifically.

Support Interaction4 / 4
"2 tickets filed, both resolved same day."

The twin logs service experience, which shapes trust and retention.

How it feeds the twin

Every data point, structured, and fused into twins

Sources in
CRM & ProfilesTransactionsLoyaltySupport Interactions
structured into a customer profile
RecencyFrequencyValueRelationship Tenure
fused into simulated consumers
AI Consumer Twins
recencyfrequencyvaluetenure
fitting twins on the profile set…
What you can decide with it

Real decisions, not dashboards

Campaigns01 / 04

Test a campaign against your actual segments

See how your actual segments react before you launch.

Simulated response by segmentlive
Gold tier71%
Lapsed 90d38%
High frequency62%
New, first order29%
4 segments · 0 customers exposed
Promotions02 / 04

Target the right offer to the right customer

Use purchase history and value to simulate which offer converts each segment, instead of one blanket promotion.

Free shippingGold · +18%
15% offLapsed · +6%
Bonus pointsNew · +2%
Concepts03 / 04

Validate a concept

Predict how your existing customers respond to a new idea before you invest in building it.

7.4
concept score
Loyalty04 / 04

Understand your customers, not just segment them

Ask your highest-value twins follow-up questions as naturally as interviewing a real customer, to learn why they buy, not just what they bought.

YouWhy did you switch to the larger pack?
Twin"Fewer trips. The price per unit mattered less than running out."

Data tells you what happened. DoppelIQ tells you what's next.