DoppelIQ
Signals/Behavioural Intelligence

What They Do Says More Than What They Say.

DoppelIQ turns browsing, purchasing, and engagement patterns into a live signal so simulations reflect how customers actually behave, not just what they say.

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First-Party Data
Search Intent
Consumer Conversations
Market Signal
Behavioural Intelligence
Reads
Browsing
Reads
Purchasing
Reads
Engagement
Reads
Lifestyle & media habits
What it captures

Three stages. DoppelIQ reads the pattern, not just the action.

Browsing1 / 3
"Viewed 4 product pages, bought nothing."
Consideration

The twin logs comparison behavior without conversion.

Engagement2 / 3
"Opened the last 3 emails, clicked none."
Interest is fading

The twin updates attention and channel fatigue.

Purchase Rhythm3 / 3
"Buys every 6 weeks, always on a weekend."
A habit

The twin flags the real window when this customer is likely to act again.

How it works

Every behavioural signal, classified, and fused into audiences

Behaviour in
BrowsingPurchasingEngagementLifestyle & Media Habits
processed for patterns & triggers
Decision DriversPreferencesHabitsPurchase Triggers
fused into simulated consumers
AI Consumer Audiences
decision driverspreferenceshabitstriggers
●reading live behavioural stream…
What you can decide with it

Real decisions, not dashboards

Campaigns01 / 04

Test messaging against real behaviour

See how different behavioural profiles respond to a campaign before you launch it.

Response by behavioural profilelive
habitual buyers76%
browsers, no conversion44%
fading engagement21%
weekend-only shoppers58%
●4 profiles · 0 customers exposed
Promotions02 / 04

Time a promotion to real purchase

Behavioural patterns show the moments most likely to trigger a purchase, so promotions convert.

Weekend, week 6peak window
Weekday, week 6−22%
Weekend, week 3−41%
Always-on−54%
Concepts03 / 04

Validate a concept

Predict how a new concept lands based on how customers actually behave.

6.9
concept score
Loyalty04 / 04

Smooth friction points

Behavioural patterns surface friction points across the journey before they show up as churn.

cart abandoned at delivery step37%
repeat browse, no reorder24%

Behaviour reveals the

pattern. DoppelIQ

simulates what's next.

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